The escort business has been a trade that has a long history. It has been there for ages, with courtesans getting escorts for kings and princes worldwide. Today, people are raking in vast amounts of money from the escort business. Thanks to the advancements in technology today, anyone can quickly get into the escort business with hardly any initial setup costs.
With widely available tools to kick-start your escort business, you can run an escort business from any part of the world. And you don't even need to meet or know your escorts or the clientele. That being said, it is still essential to research where you want to set up your escort business.
It would help if you determined the competition, know your client base, learn about the local rules and regulations, etc.
Running an escort business can be profitable if you work through the hurdles. Like any other business, the escort business also has some trade secrets that must be followed to have a higher chance of succeeding.
Let's look at 10 of the epic secrets for a successful escort business.
1. Befriend other escorts
The escort business runs on word-of-mouth marketing. The better clients hear about you, the more chances you get to go out with new clients. And who better than other escorts to spread the word for your business?
Keep cordial relations with all escorts whom you know or come in contact with. If you do something that most other escorts don't do as an escort, then you should let the other escorts know about this.
They can refer you to clients looking for escorts who are game for what you do.
It is always lovely to gel well with other escorts as they can provide more work and refer you to new clients if it is your bill. The same applies to you, too, that you'll refer other escorts to clients you feel would like a particular escort.
2. Invest in props & accessories
Props and accessories enhance the sexual experience and give a long-lasting memory to your clients. Be it any sexual act, even in your personal life, the use of props accentuates the whole experience and provides pleasure not experienced before.
Invest and keep some regular props and accessories in your collection. Things like Dildos and vibrators are standard accessories you should always carry. You can also invest in some handcuffs, strap-ons, and popular costumes like a student or nurse costume and keep them in your repository.
If any client requests some unique prop or accessory, you can ask the client to compensate for the same if those products are expensive. Clients usually would be more than happy to fund any particular accessories that will provide them with heightened sexual pleasure.
3. Keep a dedicated incall location available
The escort business is secretive, with none of the clients wanting any details of theirs disclosed to anyone. To maintain the privacy of your clients, it's always advisable to have a special incall location available with you to meet the clients.
Incall locations are your safe hideout where it's just you and the client. As your line of work needs props and accessories, you can keep everything in your incall location and ask clients to meet you there.
An incall location is convenient for you and safer for clients who don't want to be seen in public with an escort or recognized by anyone. If the client is okay with outcall locations, it's okay, or else it's better to have an incall location handy and ready for your clients.
4. Set the correct prices for your services
Setting the correct prices for your clients is very important as that helps the clients decide to hire your services. As this is a business and you need to make money from it, never undersell your services.
Check the market rates and price your services accordingly.
If you offer any fetish services that are different from other escorts, then you can charge more for your services than other regular escorts. When you provide any service that is rare and has more demand, then it makes sense to hike up your prices for particular fetish services.
Your charges shouldn't be higher or lower because you feel that your services are somehow better or worse than other escorts. The prices should be determined only based on your work. If you're offering anything rare, you can charge higher; if not, it's better to stick to the market rates.
5. Build your own website
If you want to let go of the hassles of depending on agents or other platforms to get you clients, then you can look at the option of building your escort website. Building your escort website means creating a brand for yourself and giving it a look and feel of how you want it to be.
Gone are the days when you needed to spend huge amounts of money and time building a website. Thanks to readymade solutions, creating your website and branding it as you like has become straightforward. You get 100% control over your website and can plan your website according to your liking.
Building your website allows you to create a brand name for yourself and puts you in control of your career rather than depending on anyone to get you clients.
If you manage to market your website well, then sooner than later, you'll see clients lining up directly to avail of your services. You can also add other escorts to your website and run the business together without paying any commission to any middleman.
6. Customize your website as per demand
When you plan to build your website and brand yourself, it is essential to customize your website for the convenience of your clients. Apply your learnings as a user on various escort websites and use those learnings to build a better website for your clients.
As you build your escort website, you'll have complete control to customize it to suit your clients. Take feedback from your clients and ask them what features you can add to your website to improve their experience.
You can personalize your website and add customizations like sorting escorts on your website according to their age, price, location, fetishes, preferences, types, services offered, etc. Doing this will help your clients and make it easy for them to choose an escort.
7. Optimize your website
For your website and your brand to be visible to the world, optimizing your website is very important. SEO plays a significant role in getting your website higher in the ranks while people search for queries related to the escort business.
Ensure your website is SEO optimized by choosing well-researched keywords and using them on your website. Use the robots.txt file to index your website and help website crawlers to understand which pages to index.
Write and publish your niche-related content rich with keywords on your website. Content is what will help your SEO score go up and your website to rank higher. Make sure the URLs on your website are not broken, and test your website for mobile responsiveness.
8. Run paid ads on adult websites
Any business needs the initial thrust to be visible to as many eyes as possible. Companies need to run paid ads on the internet to make this happen. Yes, a website does require an initial investment to promote it to get the first set of customers to your website.
As your website is an adult niche website, the maximum of your audience is already present on the various adult sites, and that is where you should target to let the audience know about your website. You should invest in paid ads and run them on such popular adult websites.
When you run ads on adult websites for your escort business, there are much higher chances of finding customers than running your ads on generic websites. The audience is already present; all you need to do is divert their attention to your business by placing attractive ads on the websites they visit.
9. Promote on adult forums
The adult community is very close-knit, and they use forums to discuss and lure over new content. Forums like Reddit, GFY, etc., are major hubs of the adult audience looking for new and fresh adult content.
Not only are these forums very informative, but they also have the right audience to promote your escort website. If you face any issue on your website, you can post a query on such forums, and you'll receive help almost immediately. That is the beauty of adult communities.
For your escort business, promoting on such adult forums is helpful. You must build a relationship with the audience and make them believe in you and your business. When the adult audience sees your business post, they easily recall your name whenever someone asks about a good, reliable escort service.
10. Take good care of your clients
Clients run your business, and keeping them happy should be your ultimate goal. Being nice to anyone never hurts, especially when it's a person paying you money for your company; it becomes even more important to be nice to them.
Most of the clients coming for an escort company are very concerned about their privacy. Build that trust with your clients and ensure they don't feel vulnerable around you. The clients confide their fetishes in you and are always worried about being judged.
Become a confidant for your clients so they can trust and open up with you. Being friendly to your clients will make them your regular clients, which means regular earnings. Remember, you'll have a limited target audience, so keeping the clients happy becomes inseparable from the success of your escort business.
Conclusion
Escorts are in demand more than ever nowadays, especially after the pandemic when people are looking for genuine connections rather than just sex. But you must remember one thing: you must like what you're doing, or it won't take long before everything falls apart. The client might see through your resentment for the business, leading to failure for both the client and you.
Be careful in choosing your clients and have everything, including the client's expectations, cleared before the meeting so that you don't end up in an uncomfortable position.
Follow the tips mentioned in this article, and soon, you'll see growth in your career and earnings from the escort business.
