The MAC Affiliate Conference in Yerevan remains one of the most dynamic and practical events in the affiliate marketing calendar. Held on 20–21 May 2025 at the Meridian Expo Center, the event drew over 4,200 professionals from more than 50 countries, supported by over 200 companies and featuring 30 industry-leading speakers.
Key highlights of the MAC Affiliate Conference
- Attendees: 4,240 people from 57 countries
- Expert-led sessions: 30+ industry sessions
- Exhibition floor: 152 exhibitors showcasing affiliate networks, DSPs, traffic sources, and service providers
- Side events: 17 events, including padel tournaments, TikTok meetups, exclusive retreats, and parties
- After-party: unlimited bar, live show, and over 2,900 attendees
The conference delivered two intense days of presentations, networking, side events, and legendary after-parties, followed by unforgettable gatherings.
What is the MAC Affiliate Conference Yerevan?
MAC is Europe's largest affiliate marketing event, focused on performance marketing, ad-tech, iGaming, crypto, app monetization, and more. Unlike many high-gloss industry galas, MAC keeps it real by delivering actionable tactics, strong partnerships, and hands-on learning.
At its core, this event brings together the brightest minds in the affiliate marketing industry to share insights and ideas while offering tremendous networking opportunities.
MAC Affiliate Conference Hall.
I recommend attending the conference to learn about the latest trends, strategies, and technologies shaping the affiliate marketing industry.
Why Should You Attend the Conference?
The two main reasons for attending the MAC Affiliate Conference in Yerevan are networking and learning opportunities. In addition, there are dinners and parties where you can dance and feel good.
The MAC Affiliate Conference ranks among our top affiliate marketing conferences, especially for networking in Central and Eastern Europe.
The opportunities to meet great people and connect with them are tremendous. To put it bluntly, most of the people and companies that matter in the performance marketing industry are present there. Or at least they sent a company representative.
Through structured networking events and informal gatherings, you can connect with industry experts, potential business partners, and like-minded individuals. This collaborative environment helps you forge valuable connections, share insights, and explore possible collaborations to drive profit.
Learning opportunities
You should consider the learning opportunities in sessions and panels, as many affiliate marketing industry veterans share insider information and actionable tips to help you level up your game.
You can dive deep into the latest industry trends and insights through a comprehensive program of informative sessions and panels. You can also ask questions at the end of the sessions and get detailed answers to help you implement your ideas. Conferences like this are places where insights are shared.
Networking opportunities
As mentioned previously, networking opportunities greatly benefit the MAC Affiliate Conference. In addition to the expo area and conference tracks, you can connect with others through the networking events or the after-hours party.
Networking events
Numerous networking events during the conference include drinks, a meet-the-market area, an expo area, and parties. Even if you are an introvert, you can network — attendees are open and friendly, and the vibe is very relaxed.
Still, remember that some areas may become quite crowded and noisy at times, so be prepared for that.
And if those reasons are not enough for you, there is still plenty of awesome swag, including stickers, T-shirts, and other gifts from the exhibiting companies.
Exhibitors & Partners
Many exhibitors come from various niches and industries. You will meet affiliate networks, ad networks, AI, banking, CPA networks, crypto, digital agencies, forex, payments, hosting, SEO, and more.
Exhibitors' wall at MAC 2025.
In addition to the exhibitors with booths, you can encounter many company representatives. Keep your badge visible and your eyes wide open for meetings with people you want to do business with.
Companies that exhibited at MAC and are registered and active in our community: Chili Partners, BetMen Affiliates, AlfaLeads, 1XBet, LGaming, MostBet Partners, Royal Partners, BroCard, FlexCards, OnClickA, MyBid, and LosPollos.
Ticket Pricing
Four ticket types are available, and the sooner you buy, the bigger the discount.
Below are the final prices for the 2025 event. Buying early could save you up to 50%.
Ticket prices at the MAC Affiliate Conference 2025.
All tickets provide access to trade shows, speeches, networking areas, complimentary drinks, and entertainment events.
As an official media partner of MAC Yerevan 2025, we had a discount code that took 10% off at any stage, including early bird and pre-launch. Check the current edition's page for whether a partner code is running again.
Pros & Cons of MAC Yerevan
Pros
- High-caliber networking: around 4,200 attendees willing to learn, earn, and network.
- Top-tier business opportunities: 150+ exhibitors, 30+ sessions, and diverse GEO representation.
- Rich side events: sports, retreats, and after-hours gatherings — ideal for relationship-building.
- Local charm: Yerevan's welcoming vibe, historic setting, and affordability make the experience even more enjoyable.
- Entertainment-packed: legendary parties with live shows, unlimited drinks, and nightlife flair.
- Affordable tickets: ticket prices are inexpensive, and flights and accommodation are also reasonably priced.
Cons
- No conference app: since there is no app for booking meetings, you need effective time management to maximize your conference time.
- Casual tone: for attendees seeking formal business attire, it may feel too relaxed — though this makes networking and socializing easier.
- Heavy iGaming focus: rich for vertical marketers, but non-gaming marketers may find less relevant content.
My Personal Experience at MAC Yerevan 2025
The 2025 edition of MAC was my first, and I was thrilled to attend. That's because I know that in Russian-speaking countries, some pretty good affiliates do wonders in the industry.
As there are no direct flights from Bucharest to Yerevan, I took a connecting flight through Abu Dhabi. My partner's flight connected in Cyprus. Both were affordable. You can find good accommodation on Booking.com, Agoda, and Airbnb.
When I landed in Yerevan, the first thing I did was activate my Armenian eSIM data and download the taxi app, GG. Yandex Go also works there.
I took a taxi to the event, but since I booked a place close to the venue, I walked the following days. After I got my badge, I went directly to the expo area, which was vibrant. Many companies had a lot of people walking through the stands, so I decided to talk to the company representatives over both days. You can't cover the expo area in just one day.
One of my concerns was that, not speaking Russian, I would not be able to communicate with many people. That turned out to be wrong — everyone was willing to speak English, and I made plenty of connections. I was also surprised to meet people from Argentina, Israel, Vietnam, India, Brazil, and a couple of Romanian folks.
The food was excellent, with both complimentary and paid options available, and drinks too. The music wasn't particularly loud, and the space for networking and sessions was well defined, which is essential at crowded events like this one.
Speaking of sessions, there was live translation for the speakers who presented in Russian. I just took the headphones and could follow along fine. I made a couple of notes on paid ads and affiliate marketing techniques that I'm eager to implement. As I mentioned at the beginning, Russian-speaking affiliates have a different approach, sometimes thinking outside the box, so there is always something to learn.
The side events and after-parties were also top-notch. The only downside was the wireless connection in the expo center and the mobile data at the after-party location. I'm unsure whether the cell tower couldn't support that many simultaneous connections, given there were over 4,000 people, or what the actual issue was.
After the event, I stayed in Yerevan for another two days to explore the city. The people are very friendly; they know enough English for basic conversation, and it's a good vibe everywhere.
Stay Updated
You can stay updated with the latest news about the conference on the website or these profiles:
Website: affiliateconf.com · Facebook: /affiliateconf · Instagram: /mac.conf · Telegram: @anastasia_sky · Telegram bot: MAC_Aff_conference_bot
Personal Tips for Future Attendees
- Plan ahead: use Telegram groups and partner promotions to book side events and meetups in advance.
- Clarify your goals: whether it's lead generation, traffic scaling, or networking, align your agenda accordingly.
- Pre-book meetings: many exhibitors are reachable before the event via LinkedIn or Telegram bots.
- Balance formal and informal: hit sessions for intel, but invest equally in side events — often where the real opportunities emerge.
- Stay a few extra days: extend your trip to explore Armenian culture, including wine tours, historic sites, and the view of Mount Ararat.
Alternatives to the MAC Affiliate Conference
If you can't attend the MAC Affiliate Conference in Yerevan, here are a few other conferences where we are media partners and that we can recommend:
- Affiliate World — read our reviews of Affiliate World Dubai and Affiliate World Bangkok.
- TES Affiliate — read our reviews of TES Affiliate Prague and TES Affiliate Cascais.
- AW Summit Bucharest — read our review of AW Summit Bucharest.
Conclusion
The MAC Affiliate Conference in Yerevan (20–21 May 2025) sits at the intersection of affiliate marketing and dynamic networking within a warm, culturally rich environment. It's not just a conference — it's a platform for collaboration, inspiration, deals, and lifelong connections.
Beyond networking with hundreds of companies and thousands of attendees, key experts, and speakers, there are plenty of opportunities to learn, earn, and relax.
If your affiliate ambitions align with high-energy networking, emerging traffic channels, the iGaming vertical, or crypto monetization, MAC Yerevan should be on your radar. Even if your niche differs, the pure value of connections and diverse perspectives makes it worthwhile.
Would I attend again?
Absolutely. Especially for media buyers, growth-focused affiliates, tech-driven marketers, and anyone eager to blend serious work with a memorable experience.
Final verdict: attend MAC if you want frictionless networking, cutting-edge affiliate tactics, and authentic dealmaking just be ready to hustle and navigate a packed schedule.
MonetizeBetter is an official media partner of the MAC Yerevan Conference.
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