AI Content Watermarks - what will this mean in Social Media Web Search and in Online advertising

[DoubleImpactPR ✔️]

So the recent announcements when it comes to AI content watermarking got me thinking.

First I borrowed this graphic:
 

Lots of interesting potential implications here, four questions from the top of my head:

1) where is the line for what will pass as AI created content?

For example, I used AI for proofreading of a human text, it may have suggested one or two changes, does it mean that once the text was copied and pasted into a prompt for proofreading, that it will be AI content watermarked?

I also use AI for translations to German (I am fluent, but it's faster to just AI translate an English text to German and then proofread it / adjust it)

2) what will be the effect on web search and rankings?

The search has dramatically transformed with the whole AI search optimization (signals and more).
I'd assume that the manual vs. AI content ratio may be an actual factor in ranking a site?

I saw some entirely AI content generated and automated sites with totally bogus factual content rank very high in the past.

3) what will be the effect on social media?

Social media were, of course, immediately flooded with auto-updating and auto-replying AI powered accounts, not to mention the AI influencers and AI reels, and is seems that they start to clamp down on it

What I found somewhat annoying, is that when I used a ChatGPT created banner with an all original message and text. in this particular case it was to promote a B2B Event on Facebook (I believe), the post got labeled as "AI generated" which the banner was, but the text was not - as I create my texts manually.

4) what will be the effect in online advertising?

The UGC styled reels that you see in advertising are often blatantly AI generated or modified, some with more authenticity than others (I've even seen deepfakes approved by Google / YouTube for advertising impersonating a celebrity promoting Forex offers).

Some already include a disclaimer that AI was used, some do not - I'd expect all AI content to be labeled in advertising soon.

This one is interesting too:
 

While I'm not familiar with the methodology used, it would somehow be in tact with my confirmation bias.

While AI is an excellent tool for research, computing, to speed up and multiply one's output, if one lets it run wild it will often provide generic, and easily recognizable mass output.

For example - I'm getting so many cold emails these days, where my contact was apparently scraped by AI, the email was written by AI, sent by AI, followed up by AI, and it's beyond blatant.

I'm expecting actual mailbox providers to clamp down on auto generated cold emails soon (whether it will be with a label, or whether it will affect the actual deliverability is yet to be seen)

Curious about your thoughts and feedback related to these questions, and to this topic in general.