Can affiliate programs become a real growth strategy for established businesses?

[Diego Santos]

Hello everyone,

I would like to hear your opinion on a topic that has caught my attention.

Many companies with real products or services are now using affiliate programs to expand their customer base instead of relying only on traditional advertising. This allows people to recommend the business and receive a commission if they bring in new customers.

In theory, this seems like a win-win model. The company reduces its marketing costs, affiliates are rewarded for successful referrals, and the business can grow through its community.

For example, platforms such as Meveridge also use an affiliate model as part of their growth strategy.

Do you think this approach can produce sustainable long-term growth for a legitimate business, or is it only effective during the early stages?

What factors, in your opinion, determine whether an affiliate program becomes a successful marketing tool rather than just another short-term trend?

I'm interested in hearing different perspectives and experiences.