2025 Cupra Spanish SUV Has Major Style

[Marenda Jaseph]

VW Group's Cupra brand hopes to sell American vehicles like this Terramar.

It's appropriate that Cupra christened its small SUV the Terramar, because we traveled over both terra and mar—that's "land" and "sea" for you non-Spanish speakers—to drive the brand's newest entry. We flew down to Florida to sample the solely gas-powered Terramar VZ in Miami, and we crossed the Atlantic to get behind the wheel of the gas-electric Terramar VZ plug-in hybrid (PHEV) in Wolfsburg, Germany.

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Why take such measures to drive a vehicle from a brand without any footprint in the United States? Because Cupra plans to enter the United States before the end of the decade. 

Cupra Is Born

Cupra a portmanteau of the words "cup" and "racing," started as a performance subbrand of Spain's Seat (SAY-aht), but it became its marque for 2018. And every year since, Cupra has achieved year-over-year sales growth, making it the darling of the Volkswagen Group.

Now, Cupra plans to expand into the U.S. market, where the brand will be positioned as a sporty offering between Volkswagen and Audi. Two vehicles will initially come to our shores: a next-gen version of the battery-electric Formentor subcompact SUV (one of the seven vehicles in the Cupra model line) and a North American-built mid-size SUV. The Terramar isn't on that list, but now-former CEO Wayne Griffiths (he recently stepped down) had told us the model best exemplifies "where we are, where we are going, and where we want to go in the future."  

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A Tale of Two Terramars

While Cupra offers the Terramar with more mundane gas and hybrid powertrains with 148 to 201 horsepower output, we drove the most performance-oriented variants, which bear the VZ moniker. It's short for veloz, Spanish for "fast."

Edited 5 hours ago by Marenda Jaseph