€1,200 or €2,520? You can only pick one. No changing your mind later. Which deal are you taking, darling?

[BigBetty Partners]

 

Every affiliate likes to debate CPA vs RevShare. Fewer affiliates sit down and calculate what each model actually earns.

 

Here's the funny part. The same 100 visitors can produce completely different revenue, and it has nothing to do with your creatives, GEO, or traffic source. It comes down to one decision you make before launching a campaign.

 

The Same Traffic. Two Completely Different Outcomes.

Let's keep everything identical.

• 100 SEO visitors
• 15 registrations
• 6 First-Time Deposits
• Average player NGR: €200 per month

Choose CPA at €200 per FTD, and you'll earn: 6 × €200 = €1,200

Choose 35% RevShare, and those same six players generate:

• Month 1: €420
• Month 3: €1,260
• Month 6: €2,520

By month three, RevShare has already overtaken CPA. Every month after that, those players continue generating income without sending another click.

Now flip the scenario.

What if those players disappear after their first deposit?

CPA still pays €1,200.

RevShare stops at €420.

That's why there isn't a universal winner, pal. There are only different traffic patterns.

The Number That Quietly Changes Your Revenue

Here's where plenty of beginners blow their wig.

RevShare isn't calculated from Gross Gaming Revenue.

It's calculated from Net Gaming Revenue (NGR).

Imagine your players generate €10,000 GGR.

After bonuses, chargebacks, and payment processing fees, that number amounts to roughly €8,000 in NGR.

A 35% RevShare pays:

• €3,500 on GGR (what many people expect)
• €2,800 on NGR (what actually lands in your account)

That's a €700 difference caused by a single line in the calculation. Not exactly pocket change, darling.

There's one more detail worth checking before you shake hands with any affiliate program: negative carryover.

If a program applies it, one lucky player can wipe out your commissions for the following months until the balance recovers. Programs without negative carryover start each new commission period from zero instead. Always read the terms before calling a deal "boss."

So... Which Model Wins?

CPA makes sense when you want predictable cash flow and quick results.

RevShare rewards affiliates who consistently bring players that keep coming back.

Hybrid lands somewhere in the middle, combining an upfront CPA payment with recurring RevShare for long-term earnings.

The smartest affiliates rarely ask which model pays more.

They ask one question instead: How long do my players stay active?

Everything else follows from there.

Want the full breakdown with more calculations, payout examples, and real traffic scenarios? The complete article is waiting on the Big Betty Partners blog.