Is it profitable to develop a new short video app in 2026?

[jameswood32]

Hello everyone,

I’m exploring the idea of developing a short video mobile app similar to TikTok or Instagram Reels, but targeted toward niche audiences or communities. The goal is to help creators share engaging content while providing monetization options like in-app rewards, ads, or subscriptions.

Before investing in development, I’d like to understand:

• Is there still room for new short video apps in a market dominated by big platforms?

• What features do users expect in a modern short video app?

• How can a startup app attract content creators and users quickly?

I’d love to hear from developers or entrepreneurs who have experience in app development or social media startups. Any insights or advice would be very helpful!