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‎I have been watching how luxury brands are hedging their bets lately, and the Ferrari × BingX news caught my attention. Usually, these crypto sponsorships are just marketing fluff, but the market actually reacted Ferrari’s stock showed strength right after the announcement.

‎From a value perspective, Ferrari is incredibly protective of their brand. They don’t partner with anyone who doesn't mirror their principles of precision and discipline. Seeing a major exchange get that kind of legacy validation is a significant signal for the industry's maturity. It's an interesting shift toward more disciplined, high performance platforms.

‎Does anyone else think we’ll start seeing more Old Money brands jumping into the exchange space this year?

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