Top 20 Places To Buy or Sell A Website

Buying an online business is the fastest way into cash flow without building from zero. Someone else already did the hard part: the build, the traffic, the revenue. Your job is to buy the right asset, in the right place, at the right multiple. This list is current as of June 2026. Every marketplace and broker on it is active, taking new buyers, and worth a real look before you wire a cent.

Affiliate disclosure: Some links on this page are referral links. This does not influence the ranking. Adult Site Broker is a current advisory client; disclosed here for transparency, and it does not affect the objectivity of this comparison.

Quick Picks

• Widest selection / first buy: Flippa
• Vetted and done-for-you: Empire Flippers
• Established ecommerce and FBA: Quiet Light
• Seven-figure acquisitions: FE International
• The largest deals: Website Closers
• Buying SaaS: Acquire.com
• Micro-SaaS with verified revenue: TrustMRR or Microns
• Small content sites, fast: Motion Invest
• Vetted deals at lower cost: Investors Club
• Sub-$5K practice buys: Little Exits or SideProjectors
• WordPress businesses: FlipWP
• Adult sites and businesses: Adult Site Broker

Find Your Marketplace in 60 Seconds

Match your situation before reading the full reviews:

• First buy, under $25K, want safety → Empire Flippers, Investors Club, or Money Nomad. Vetted listings, escrow included.
• Tiny budget, just learning → Little Exits, SideProjectors, or Flippa. Real assets from a few hundred to a few thousand dollars.
• Small content site or blog → Motion Invest or Niche Investor. Vetted, fast, beginner-friendly.
• Buying SaaS or software → Acquire.com for scale, TrustMRR or Microns for the micro end.
• Established ecommerce or Amazon FBA → Quiet Light or BuySellEmpire. Operator-led, mid-market.
• Seven-figure acquisition → FE International, Website Closers, Website Properties, or Latona's.
• WordPress plugin, theme, or tool → FlipWP. Built for that ecosystem.
• Hunting for an off-radar bargain → BizBuySell. Online deals hide among offline listings.
• Adult site or business → Adult Site Broker. The only desk with real adult buyers.

How We Ranked These Marketplaces

Four things matter when you are the buyer:

• Buyer protection → escrow, verified financials, inspection or clawback periods
• Listing quality and fit → vetting rate, asset types, how much junk you wade through
• Cost to buy → buyer fees, membership, and commission already baked into the price
• Process and support → time to close, migration help, and access to a real advisor

A huge listing count means nothing on its own. Ten thousand listings you have to vet yourself can waste more money than they make.

Full Comparison Table – All 20 Marketplaces

Typical 2026 Valuation Multiples by Asset Type

Multiples move with interest rates, niche, traffic concentration, and deal size. Use them as anchors, then adjust for the specific asset in front of you.

The Top 20 Places to Buy an Internet Business (Full Reviews)

1. Flippa - Best for First-Time Buyers

[Insert screenshot: Flippa homepage]

Best for: The widest choice at every price point
Deal size: $1K to low six figures | Buyer fees: free to browse | Founded: 2009 | Buyers: 1.5M+

The biggest open marketplace there is, with more than 1.5 million registered buyers and over 10,000 live listings on any day. Flippa lists everything from $1K starter sites to seven-figure stores, with API-verified Stripe, Shopify and analytics data on serious listings.

Watch out for: Anyone can list, so quality swings from excellent to junk. The due-diligence load sits with you. Stick to sellers with history and connected, verified financials.

Verdict: The first place I send a first-time buyer. Treat it like a flea market: real bargains sit next to garbage, and the skill is telling them apart.

• Asset types: Content, ecommerce, SaaS, apps, domains, newsletters
• Buyer protection: Integrated escrow, verified data, optional broker support

2. Empire Flippers - Best for Vetted, Done-For-You Buys

[Insert screenshot: Empire Flippers homepage]

Best for: Hands-off buyers who want turnkey assets
Deal size: ~$50K and up | Buyer fees: none | Founded: 2013 | Vetting: ~91% rejected

The default curated marketplace since 2013. Empire Flippers vets every business and rejects around 91% of submissions. Buyers pay no fees, get free escrow, and get a done-for-you migration, so you buy assets that already turn a profit.

Watch out for: Quality has a price. Good listings draw multiple buyers and often sell at or above asking. You unlock each listing to see the full data.

Verdict: The safest on-ramp for a serious first acquisition. The vetting and free migration earn their keep.

• Asset types: Content, ecommerce, Amazon FBA, SaaS
• Buyer protection: Free escrow, free migration, verified financials, inspection period

3. Quiet Light - Best for Established Ecommerce and FBA

[Insert screenshot: Quiet Light homepage]

Best for: Buyers of established ecommerce and Amazon FBA brands
Deal size: $250K to $25M+ | Buyer fees: none (seller pays) | Founded: 2006 | Exits: $1B+

A full-service brokerage founded by Mark Daoust in 2006, with more than a billion dollars in exits. Every advisor at Quiet Light has built, bought or sold an online business, so they know ecommerce and FBA cold.

Watch out for: Strong listings move fast to their buyer list, so have proof of funds ready. You compete with experienced operators who know the multiples.

Verdict: The buyer's choice for a serious ecommerce or FBA acquisition. The advisor bench beats any generalist.

• Asset types: Ecommerce, Amazon FBA, SaaS, content
• Buyer protection: Advisor-led diligence, structured process, escrow

4. FE International - Best for Seven-Figure Acquisitions

[Insert screenshot: FE International homepage]

Best for: Buyers of seven-figure SaaS, ecommerce, and content
Deal size: $250K to $10M+ | Buyer fees: none (seller pays) | Founded: 2010 | Private buyers: ~50,000+

A boutique M&A advisory since 2010, with US and London offices. FE International is strong on SaaS, ecommerce and content in the $250K to $10M+ range, with a professional prospectus, vetted financials, and a three to six month process.

Watch out for: Built for serious money. The best deals need verified funds and a clear thesis. The process is deliberate, not browse-and-buy.

Verdict: The pick for a real seven-figure acquisition with proper diligence. Institutional-grade without the bloat.

• Asset types: SaaS, ecommerce, content
• Buyer protection: Professional CIM, vetted financials, advisor-managed close

5. Website Closers - Best for the Largest Deals

[Insert screenshot: Website Closers homepage]

Best for: Buyers and acquirers of large, complex digital businesses
Deal size: $1M to $500M | Buyer fees: none (seller pays) | Transactions: $2.2B+ | Buyer network: 1.3M+

The largest tech and internet brokerage, with $2.2 billion+ in transactions and a buyer network of 1.3 million. Website Closers runs deals from about $1 million to $500 million, with in-house attorneys and accountants for complex closes.

Watch out for: Overkill for small deals. Diligence can run 6 to 12 months, and you compete with institutional capital. Bring an advisor and real financing.

Verdict: The desk for eight and nine-figure acquisitions. The deal flow and in-house legal and finance teams fit the scale.

• Asset types: Ecommerce, Amazon, SaaS, agencies, apps, larger internet companies
• Buyer protection: In-house attorneys and accountants, structured diligence, escrow

6. Website Properties - Best Boutique Brokerage for Higher-End Buys

[Insert screenshot: Website Properties homepage]

Best for: Buyers who want a curated, hand-picked higher-end deal
Deal size: ~$100K to eight figures | Buyer fees: none (seller pays) | Founded: 2002 | Sold: 600+ deals, ~$550M

The first online business brokerage, founded by David Fairley in 2002, predating even Flippa and Empire Flippers. Website Properties turns down around 80% of what it is asked to list and runs a roughly 85% closure rate, so listings are tight and serious.

Watch out for: Smaller inventory than the big marketplaces. You may wait for the right fit, and buyers sign an NDA and request the prospectus before details open up.

Verdict: Quality over quantity. A strong option for a vetted ecommerce, affiliate, or membership business in the six to seven-figure range.

• Asset types: Ecommerce, affiliate, membership, lead gen, some domain hybrids
• Buyer protection: Heavy pre-vetting, escrow, advisor-guided process

7. Latona's - Best for Variety and Domain Hybrids

[Insert screenshot: Latona's homepage]

Best for: Buyers who want range, including domain-plus-business deals
Deal size: $15K to $12M+ | Buyer fees: free (membership for full data) | Founded: 2008

A boutique M&A broker since 2008 that started in domains. Latona's brokers cash-flow-positive digital assets across ecommerce, FBA, Shopify, membership, lead gen, SaaS, and domain portfolios, with listings vetted for around $25K+ in annual profit and all deals closed through escrow.

Watch out for: Variety means many listings will not fit your thesis, and listings can sit longer than at the big brokers. Seller-side support gets mixed reviews, so do your own checks.

Verdict: A genuine wildcard. The one place where a valuable domain portfolio and an operating business can come in the same deal.

• Asset types: Ecommerce, FBA, membership, lead gen, SaaS, domain portfolios
• Buyer protection: Escrow on every deal, broker-assisted verification

8. Acquire.com - Best for Buying SaaS

[Insert screenshot: Acquire.com homepage]

Best for: Buyers of recurring-revenue software
Deal size: ~$25K to several million | Buyer fees: paid plans to message sellers | Founded: 2019 | Verified funds: $2B+

You might know it as MicroAcquire. Acquire.com now holds the deepest software buyer pool around, with more than 500,000 registered buyers and over $2 billion in verified funds. Sellers verify metrics through Stripe and Google Analytics, and deals often close in about 90 days.

Watch out for: Buyers pay a membership to message sellers, and bigger listings sit behind the higher tier. About 45% of submissions get listed, but you still run your own diligence.

Verdict: The default for buying SaaS with real revenue. Nowhere else concentrates this much software and capital in one place.

• Asset types: SaaS, software, some ecommerce and apps
• Buyer protection: Free escrow via Escrow.com, identity verification, live metric checks

9. TrustMRR - Best for Micro-SaaS With Verified Revenue

[Insert screenshot: TrustMRR homepage]

Best for: Buyers of tiny SaaS who want honest numbers
Deal size: under $100K | Buyer fees: free | Built by: Marc Lou, solo | Verification: live Stripe / LemonSqueezy / Polar

The newest player, built solo by Marc Lou. The whole point is verified revenue: sellers connect Stripe, LemonSqueezy or Polar, so the MRR you see is real, not a screenshot. It aims at sub-$100K micro-SaaS the big brokers will not touch.

Watch out for: Young and lean, with smaller deal flow and no advisor. Verification covers revenue, not code quality or churn, so still inspect the product.

Verdict: The lowest-risk way to buy a small SaaS on the numbers. Verified MRR kills the biggest lie in micro-SaaS deals.

• Asset types: Micro-SaaS, small software products
• Buyer protection: Live revenue verification through the seller's payment processor

10. Microns - Best for Indie Micro-SaaS and Tools

[Insert screenshot: Microns homepage]

Best for: Buyers of cheap, buildable micro-startups
Deal size: $300 to ~$500K | Buyer fees: Premium ~$199/yr | Close time: 1 to 30 days

A curated micro-startup marketplace built by Ilya Novohatskyi. Microns manually vets revenue and traffic, lists micro-SaaS, apps, newsletters, content sites, directories and Web3 projects, and bakes escrow into its managed option through Transfer by Microns.

Watch out for: Free buyer accounts see limited data; metrics and early access sit behind the premium plan. Many listings are pre-revenue or barely-revenue projects.

Verdict: An excellent hunting ground for indie operators. Buy a working tool with users for the price of a used car.

• Asset types: Micro-SaaS, apps, newsletters, content, directories, Web3
• Buyer protection: Manual vetting, optional built-in escrow on managed deals

11. Motion Invest - Best for Small Content Sites, Fast

Best for: Buyers of small content sites and portfolio builders
Deal size: $2K to $50K | Buyer fees: none | Founded: 2019 | Close time: 2 to 3 weeks

Built in 2019 for the small end the big brokers ignore. Motion Invest vets content sites, affiliate sites and niche blogs, closes most deals in two to three weeks, and sometimes sells sites straight from its own portfolio with buy-it-now pricing.

Watch out for: Many listings are small starter sites that need work, and valuations skew low, which favors you as the buyer. Focus on steady organic traffic and clean links.

Verdict: The cleanest way to buy your first content site or stack several without big minimums.

• Asset types: Content sites, affiliate sites, niche blogs, YouTube channels
• Buyer protection: Free escrow, transition support, vetted listings

12. Investors Club - Best for Vetted Deals at Lower Cost

Best for: Buyers who want vetted sites without big-broker pricing
Deal size: ~$1K to $100K+ | Buyer fees: free, Premium $59/mo optional | Inspection: 14-day revenue check

A curated, club-style marketplace with full financials shown upfront, so no NDA dance per deal. Investors Club charges sellers no listing or success fee, which often means keener pricing reaches the buyer, plus detailed due-diligence reports on each listing.

Watch out for: Inventory is smaller than the giants. The best new listings go to Premium members five days early, which matters on hot deals.

Verdict: Underrated for quality content and ecommerce sites in the $1K to $100K band. The upfront data and 14-day check lower your risk.

• Asset types: Content, ecommerce, SaaS, service businesses
• Buyer protection: Due-diligence reports, escrow on managed deals, 14-day inspection

13. Money Nomad - Best Small Sites With Big-Broker Reach

Best for: Buyers of vetted small sites who want serious buyer competition kept low
Deal size: ~$5K to $30K | Buyer fees: none | Founded: 2020 | Backed by: Empire Flippers (minority owner)

Run by Zach Zorn, with Empire Flippers holding a minority stake. Money Nomad takes the sub-$30K listings Empire Flippers passes on and markets them to that same 300,000-strong buyer list, with sellers paying a flat fee instead of commission.

Watch out for: Small inventory and a tight price band. Most listings are content, Amazon Merch, or KDP businesses, so range is limited.

Verdict: A quiet way to buy a vetted small site with Empire Flippers-level exposure and far less competition than the main marketplace.

• Asset types: Content sites, Amazon Merch, KDP, small SaaS
• Buyer protection: EF-adjacent vetting, escrow, direct seller contact

14. Niche Investor - Best for Content Sites With Email Lists

Best for: Buyers of lifestyle and content sites with real audiences
Deal size: ~$10K to $50K | Buyer fees: free | Focus: email lists and diversified traffic

A boutique marketplace run by content investor Chelsea Clark. Niche Investor leans into blogs and content sites that own an audience through newsletters and diversified traffic, not just Google rankings, which matters more than ever after recent search updates.

Watch out for: Small inventory and a narrow niche. If you want SaaS or large ecommerce, look elsewhere.

Verdict: The right shelf for a content site you can actually defend. An engaged email list turns a traffic-dependent site into a real business.

• Asset types: Niche blogs, content and lifestyle sites
• Buyer protection: Curated, vetted listings with traffic and revenue detail

15. BuySellEmpire - Best Private Marketplace for Mid-Range Deals

Best for: Intermediate buyers after vetted, profitable businesses
Deal size: $50K to $500K | Buyer fees: none | Requirement: $1,500+/mo profit, 12 months data

A private marketplace with a roughly 90% success rate and a network of 10,000+ vetted buyers and sellers. BuySellEmpire verifies financials and traffic before listing, and handles content, ecommerce, agencies, lead gen, SaaS, and Chrome extensions.

Watch out for: The higher barrier means fewer bargains, and buyers handle the migration themselves. Inventory is modest.

Verdict: A clean middle ground between open marketplaces and full brokerages for $50K to $500K acquisitions.

• Asset types: Content, ecommerce, agencies, lead gen, SaaS, extensions
• Buyer protection: Pre-vetted listings with verified financials and traffic

16. Little Exits - Best for Sub-$5K Practice Buys

Best for: First-timers and portfolio builders at the smallest end
Deal size: under $5K to ~$50K | Buyer fees: Premium ~$249/yr | Formerly: Tiny Acquisitions

Rebranded from Tiny Acquisitions, Little Exits is built for the smallest internet businesses, often priced under $5,000. Free to list, fast to close, and stripped of bureaucracy, with an optional buyer membership for early access and metrics.

Watch out for: Light vetting and small, under-monetized assets mean higher risk per deal. Do all your own diligence and treat early buys as tuition.

Verdict: The cheapest place to learn the mechanics of buying online. Low stakes, fast reps, real ownership.

• Asset types: Micro-SaaS, small sites, apps, side projects
• Buyer protection: Escrow available; vetting is light, so verify everything

17. SideProjectors - Best for Side Projects and Abandoned Builds

Best for: Technical buyers hunting cheap, unfinished potential
Deal size: mostly under $20K | Buyer fees: free | Commission: none

A long-running community marketplace where indie developers sell side projects, MVPs, and abandoned builds. SideProjectors covers SaaS tools, apps, content sites, and domains, with lower prices and lower expectations than the brokered platforms.

Watch out for: No escrow and no vetting. You handle verification, payment safety, and transfer yourself, so use a third-party escrow service.

Verdict: Better signal-to-noise than you would expect. If you can code or hire a developer, the bargains are real.

• Asset types: SaaS tools, apps, content sites, domains, side projects
• Buyer protection: None built in; arrange your own escrow and checks

18. FlipWP - Best for WordPress Businesses

Best for: Buyers who understand the WordPress ecosystem
Deal size: ~$50K to $1.5M | Buyer fees: membership $299/yr | Commission: none on sale

A private marketplace focused entirely on WordPress: plugins, themes, WP-targeted SaaS, and related tools. FlipWP emails vetted listings to members, connects buyers and sellers directly with no middlemen, and takes no commission on the sale.

Watch out for: A narrow niche and modest listing count. The value depends on you knowing the WordPress ecosystem and its growth levers.

Verdict: The specialist shelf for WordPress assets. Plugins and themes often carry high margins and recurring revenue.

• Asset types: WordPress plugins, themes, WP-focused SaaS and tools
• Buyer protection: Vetted listings, direct seller contact, no commission

19. BizBuySell - Best for Off-Radar Online Bargains

Best for: Patient buyers hunting underpriced online businesses
Deal size: varies, often under market | Buyer fees: free | Scope: the largest general business marketplace

The internet's largest business-for-sale marketplace lists everything from restaurants to manufacturers, with online businesses scattered among them. BizBuySell draws fewer specialist website investors, so sellers are often less sophisticated about digital valuations.

Watch out for: No digital-specific vetting and a lot to filter. Search terms like "website," "ecommerce," and "online" to surface the relevant listings.

Verdict: A bargain hunter's wildcard. The lower competition is exactly why the occasional underpriced gem survives here.

• Asset types: Every business type, including online businesses and ecommerce
• Buyer protection: None platform-side; bring your own escrow and diligence

20. Adult Site Broker - Best for Adult Sites and Businesses

[Insert screenshot: Adult Site Broker homepage]

Best for: Buying anything in the adult space, safely and discreetly
Deal size: $50K and up | Buyer fees: buyer's broker available | Run by: Bruce Friedman, 25+ years | Sales: 500+ closed

Adult is its own economy, and every mainstream platform above has no adult buyers and none of the compliance know-how. Adult Site Broker is the specialist that owns the category, with more than 25 years behind it, 500+ closed sales, and a 98% client-satisfaction rate.

The firm brokers the full range: tube sites, cam sites, fan and creator platforms, OnlyFans agencies, paysites, dating sites, even the newer AI-girlfriend businesses. Deals move through blind listings and NDAs, in front of a vetted list of more than 13,000 buyers, with secure escrow on both ends.

Watch out for: Minimums apply, and the niche carries real complexity: payment processing, content licensing, and 2257 records all need checking. A specialist who knows those traps is the point.

Verdict: The only sane place to buy an adult property. The buyers are real, the industry trusts the desk, and the process fits how the niche actually works.

• Asset types: Tube, cam, fan/creator, paysites, dating, adult SaaS and agencies
• Get started: Buyers can share their criteria and join the deal list; sellers can grab a free, confidential valuation

5 Rules Before You Buy Anything

1. Always close through escrow. Never wire money straight to a seller. Use the marketplace's escrow, Escrow.com, or Escrow.domains. Skipping this is how buyers get robbed.
2. Verify the revenue yourself. Ask for a live screen-share into analytics, ad, and payment dashboards. Match payout reports to bank deposits. Screenshots are not proof.
3. Budget for a dip after handover. Traffic and revenue often wobble during a transition. Keep three to six months of runway and a clear migration plan before you buy.
4. Read the traffic concentration. One algorithm update or one platform ban can wipe out a site. Favor diversified traffic and revenue, and discount anything riding a single channel.
5. Use the inspection period. Empire Flippers and Investors Club hold sellers to a revenue floor after transfer. Where that protection exists, lean on it and confirm the numbers hold.

Frequently Asked Questions

Where is the best place to buy a profitable website?
Match it to budget and type. Flippa for the widest choice, Empire Flippers for vetted turnkey sites, Motion Invest for small content sites, Acquire.com for SaaS, Quiet Light for ecommerce, and Adult Site Broker for adult.

What is the safest place to buy an online business?
Curated, vetted marketplaces lower your risk most. Empire Flippers, Investors Club, Motion Invest, Money Nomad, and Acquire.com all verify revenue before listing. Whatever you buy, run your own diligence and close through escrow.

How much money do I need to start buying internet businesses?
Less than most people think. Little Exits, SideProjectors, and Microns list real assets from a few hundred dollars. A realistic first content-site budget is $5K to $25K, and you scale up from there.

Where do I buy an adult website?
Through a specialist, not a general marketplace. The mainstream platforms have no adult buyers and none of the compliance know-how. Adult Site Broker is the established name, handling adult sites and companies confidentially from $50,000 and up.

Should I use a marketplace or a broker?
Use a marketplace when the deal is small and clean and you can run your own diligence. Use a broker when the deal is bigger or messier and you want a pro running the negotiation and the close.

How do I avoid getting scammed buying an online business?
Five habits cover most of it: close through escrow, verify revenue against bank deposits, check traffic sources for concentration risk, confirm clean ownership of domains and accounts, and use any inspection or clawback period the platform offers.

What multiple should I pay for an online business?
It depends on the asset. In 2026, content sites trade around 2x to 3.5x annual profit, small SaaS 3x to 5x, ecommerce roughly 3x to 5x SDE, and Amazon FBA about 2.5x to 4x SDE. Growth, margins, and traffic diversity move you up or down.

Last verified: June 2026. Deal sizes, fees, and multiples change. Always confirm current terms before you sign an LOI or wire funds. Spot something out of date? Post it in this thread and I will update.

Over to you: what have you bought, and where? Drop the platform, the niche, and the multiple you paid. The long tail is where the underpriced deals hide, so the more real numbers we pool in this thread, the more useful it gets for everyone. 👇