Why are crypto exchanges offering influencer reward programs and how effective are they?

[Cryptochiefprest]

 

Zcash is slowly regaining attention thanks to renewed discussions around privacy in crypto. It’s an example of how narratives can bring life back into older projects. Similarly, exchanges are using influencer reward programs to breathe new energy into their platforms.

Take BingX they’re currently running a campaign with $100,000 in BTC rewards and 10 USDT vouchers for every fan invited by influencers. The logic is simple: influencers already have trusted audiences. By rewarding them for referrals, platforms can gain new users organically without the cold, impersonal feel of ads.

Effectiveness depends on authenticity. When influencers truly understand crypto, their followers listen. Programs like BingX’s tap into this by aligning incentives influencers get rewarded, platforms get users, and followers get bonuses.

However, not every campaign works. Some fail because they feel forced or lack transparency about rewards. The best ones build communities where everyone benefits.

As coins like Solana, Ethereum, and Zcash trend again, influencer programs could become one of the strongest growth tools in crypto. The key is honest communication and shared value.

Would you trust and join a crypto exchange if your favorite influencer recommended it?