What is the current size of the Europe oral care market?

[Steve John]

According to expert market research, the Europe oral care market was valued at USD 10.00 billion in 2024. The industry is projected to grow at a CAGR of 3.30% during the forecast period of 2025–2034, reaching an estimated value of USD 13.84 billion by 2034.

The market growth is strongly driven by increasing awareness that oral health is closely linked to overall wellbeing, making preventive oral care a growing priority among consumers. Expert market research highlights that rising consumer spending on oral hygiene products, the growing adoption of advanced oral care devices such as electric toothbrushes, and innovations in dental care formulations are key factors supporting the market’s expansion.