Why do new tokens need events like trading contests to grow?

[Cryptochiefprest]

 

Polygon has been in the spotlight lately with updates that show its potential to handle more adoption and big partnerships. Watching how Polygon builds momentum made me think about what helps newer tokens find their place.

That’s where events like the Hot Coin ASTER trading contest on BingX come in. With multiple prize pools and up to $30,000 worth of ASTER up for grabs, it gives people a reason to look into the token more closely. Without things like this, many projects risk going unnoticed in such a crowded market.

Contests create energy, attract attention, and give traders both the chance to compete and the chance to discover. It’s less about gambling on hype and more about actively engaging with a token. For ASTER, this contest could be the kickstart it needs to build visibility and maybe even form its first wave of loyal supporters.

In a market where established tokens like Polygon dominate, smaller tokens rely on these community-driven events to grow. That’s why I see trading contests not just as fun but as a real strategy for project exposure.

Do you believe contests like this are the best way for new tokens to get noticed in a crowded market?