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Yes, even now in 2025, backlinks are an essential factor in how Google ranks websites.  People say that Google is now moving away from backlinks, but in my experience, having a strong backlink profile always makes a clear difference in rankings. Backlinks always work as recommendations that increase your site’s credibility. A link from a trusted site shows Google that your content has value and trust. Google’s algorithms are more advanced, and they still see  these links as important signals of integrity. Also, strong backlinks are considered the foundation of strategies used by the Google ranking service in Dubai


From my perspective, more than the total number of backlinks, it’s all about their quality, relevance, and how natural they appear. I have seen that small quality backlinks have a much bigger impact on rankings than large volumes of poor ones. The growth of your website will be stable when you pair quality backlinks with strong content and proper on-page SEO. That’s why I believe that backlinks are still a very important part of the SEO process

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