FatAds: Premium Push & Pop Traffic for Serious Media Buyers
Tired of burning your ad budget on low-quality traffic that never converts? FatAds promises to be the solution. Launched in early 2025, this isn't just another ad network—it's a platform built by media buyers, for media buyers.
Their core philosophy is quality over quantity. With a $300 minimum deposit to filter out beginners and a focus on pre-vetted traffic sources, FatAds positions itself as the go-to network for professionals who are serious about results.
Key Takeaways at a Glance:
Built for Pros: A $300 minimum deposit ensures you're competing for quality traffic, not just cheap impressions.
Massive Scale: Over 2 billion daily ad impressions across 220+ countries, with top volumes in Indonesia, India, USA, Germany, and Brazil.
AI-Powered Optimization: The "Conversion Booster" AI automatically finds your best traffic and blocks poor performers in real-time.
Proven Ad Formats: Focus on high-performing Push Notification (CPC) and Pop/Pop-under (CPM) formats.
Advanced Tracking: Unique ability to track First-Time Deposits (FTD) for iGaming, a rare feature most networks lack.
Tiered Support: Higher deposits unlock personal account managers, free creatives, and strategic whitelists.
What is FatAds?
FatAds is a specialized advertising network focusing exclusively on Push and Pop traffic. Founded by experienced media buyers who understood the industry's pain points, it’s designed for advertisers in competitive verticals like:
iGaming, Casino & Betting
Finance & Crypto
Dating
Software, VPN & Antivirus
Sweepstakes & MVAS
E-commerce & Telecom
Their "by professionals, for professionals" approach means the platform is built with the tools and granular control that expert media buyers need.
FatAds' Key Features for Advertisers
1. Traffic Volume & Quality
FatAds delivers an impressive 2+ billion daily ad impressions from a subscriber base of over 200 million users. Traffic is pre-vetted to ensure quality and reduce fraud, saving you the time and cost of filtering bad sources yourself.
2. Top-Performing Ad Formats
Push Notifications (CPC): Excellent for engagement. Ideal for Dating, Software, iGaming, and Finance. CPC rates start as low as $0.0035.
Pop/Pop-under Ads (CPM): High-impact, full-screen formats. Perfect for Gambling, Crypto, Sweepstakes, and Dating. CPM rates start from just $0.6.
3. Conversion Booster (AI Optimization)
This is FatAds' standout feature. The AI works 24/7 to:
Analyze conversions in real-time.
Automatically update whitelists and blacklists.
Shift your budget to the best-performing sources.
Block non-converting traffic without manual intervention.
It’s like having an automated optimization manager working for you around the clock.
4. Granular Targeting & Control
Target your campaigns with precision using:
GEO (Country, Region, City)
Device Type, OS, and Browser
Connection Type (Wi-Fi, Cellular)
Carrier, ISP, and Language
Advanced IP targeting and frequency capping.
5. Pre-Packaged Traffic Bundles
Hit the ground running with pre-tested traffic bundles for verticals like Casino, Betting, and Finance. These bundles come with optimized GEO targeting and bid recommendations, with some claiming conversion increases of over 200%.
6. Powerful Campaign Rules
Set automated rules to protect your budget:
Pause campaigns or creatives with low CR or high CPA.
Blacklist underperforming OS, devices, or browsers.
Rules work 24/7, making campaign management effortless.
How to Get Started with FatAds
Sign Up: Register on the FatAds website.
Deposit Funds: Choose your payment method. Remember, your initial deposit amount sets your service tier.
Analyze Traffic Insights: Use the dashboard's Insights tab to research win rates, average CPC/CPM, and traffic volume in your target GEOs before launching.
Set Up Tracking: FatAds integrates seamlessly with all major trackers (Binom, Keitaro, Bemob, etc.) and offers robust postback URLs for conversion and FTD tracking.
Launch Your Campaign: Create a campaign, upload your creatives (for Push), set your targeting, bids, and budget. Campaigns are typically approved within 10-15 minutes.
The Verdict: Who is FatAds For?
FatAds is a powerful contender for experienced media buyers, especially those in the iGaming, Finance, and Dating verticals. Its strengths are undeniable:
Pros: High-quality traffic, innovative AI optimization, exceptional FTD tracking for iGaming, professional-tier support, and granular control.
Cons: The $300 minimum deposit is a barrier for beginners. The platform is also new (2025), so it lacks the long-term track record of established networks.
If you're a serious advertiser tired of low-quality traffic and you have the budget to meet the entry requirement, FatAds offers a premium, feature-rich environment that is absolutely worth testing.
Ready to try FatAds?
Get started and leverage their AI-powered platform to scale your campaigns.