When Football Meets Crypto: John Terry at Token2049

[Perl01]

 

Later this month, Chelsea legend John Terry will be in Singapore for Token2049, one of the biggest gatherings in the crypto space. For fans of both football and blockchain, it’s a reminder of how these two worlds are steadily drawing closer.

The connection isn’t random. Chelsea’s current training kit partnership with BingX is part of a wider trend where exchanges are stepping into football to build bridges with global audiences. From OKX’s partnership with Manchester City to Binance’s deal with Lazio, the pitch has become an unlikely but powerful stage for crypto’s mainstream adoption.

For BingX, the Chelsea partnership isn’t just about logos on shirts, it’s about aligning with values like discipline, teamwork, and resilience. John Terry, a captain who embodied those traits, standing at the intersection of football and crypto at Token2049, feels like a fitting continuation of that story.

If you’re curious about how crypto and sports are shaping culture together, Token2049 is a good place to start. And if you’re lucky, you might just get the chance to shake hands with the Captain himself.