Xai Takes Musk’s xAI to Court Over Trademark Clash

[Hypedyor]

Ethereum gaming network Xai has filed a lawsuit against Elon Musk’s artificial intelligence company xAI, accusing it of trademark infringement and unfair competition. The complaint, lodged in California, argues that Musk’s xAI has caused market confusion, damaging Xai’s reputation and brand identity. Ex Populus, the Delaware corporation behind Xai, said it has used the XAI mark since June 2023 through its blockchain gaming ecosystem and $XAI token.

Matters worsened after Musk revealed in November 2024 that xAI planned to launch a gaming studio, leading to further public confusion. The lawsuit highlights instances of consumers, publications and even Musk’s AI assistant Grok linking the two ventures incorrectly. Xai claims this association has led to reputational harm, given Musk’s polarizing image. The filing also states that Musk’s team attempted to pressure Ex Populus into giving up rights. Xai is seeking damages, cancellation of xAI’s applications and an injunction.