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FatAds: Premium Push & Pop Traffic for Serious Media Buyers

Tired of burning your ad budget on low-quality traffic that never converts? FatAds promises to be the solution. Launched in early 2025, this isn't just another ad network—it's a platform built by media buyers, for media buyers.

Their core philosophy is quality over quantity. With a $300 minimum deposit to filter out beginners and a focus on pre-vetted traffic sources, FatAds positions itself as the go-to network for professionals who are serious about results.
 

fatads review


Key Takeaways at a Glance:

  • Built for Pros: A $300 minimum deposit ensures you're competing for quality traffic, not just cheap impressions.
  • Massive Scale: Over 2 billion daily ad impressions across 220+ countries, with top volumes in Indonesia, India, USA, Germany, and Brazil.
  • AI-Powered Optimization: The "Conversion Booster" AI automatically finds your best traffic and blocks poor performers in real-time.
  • Proven Ad Formats: Focus on high-performing Push Notification (CPC) and Pop/Pop-under (CPM) formats.
  • Advanced Tracking: Unique ability to track First-Time Deposits (FTD) for iGaming, a rare feature most networks lack.
  • Tiered Support: Higher deposits unlock personal account managers, free creatives, and strategic whitelists.

What is FatAds?

FatAds is a specialized advertising network focusing exclusively on Push and Pop traffic. Founded by experienced media buyers who understood the industry's pain points, it’s designed for advertisers in competitive verticals like:

  • iGaming, Casino & Betting
  • Finance & Crypto
  • Dating
  • Software, VPN & Antivirus
  • Sweepstakes & MVAS
  • E-commerce & Telecom

Their "by professionals, for professionals" approach means the platform is built with the tools and granular control that expert media buyers need.

fatads push ads

FatAds' Key Features for Advertisers

1. Traffic Volume & Quality

FatAds delivers an impressive 2+ billion daily ad impressions from a subscriber base of over 200 million users. Traffic is pre-vetted to ensure quality and reduce fraud, saving you the time and cost of filtering bad sources yourself.

2. Top-Performing Ad Formats

  • Push Notifications (CPC): Excellent for engagement. Ideal for Dating, Software, iGaming, and Finance. CPC rates start as low as $0.0035.
  • Pop/Pop-under Ads (CPM): High-impact, full-screen formats. Perfect for Gambling, Crypto, Sweepstakes, and Dating. CPM rates start from just $0.6.

3. Conversion Booster (AI Optimization)

This is FatAds' standout feature. The AI works 24/7 to:

  • Analyze conversions in real-time.
  • Automatically update whitelists and blacklists.
  • Shift your budget to the best-performing sources.
  • Block non-converting traffic without manual intervention.
    It’s like having an automated optimization manager working for you around the clock.

4. Granular Targeting & Control

Target your campaigns with precision using:

  • GEO (Country, Region, City)
  • Device Type, OS, and Browser
  • Connection Type (Wi-Fi, Cellular)
  • Carrier, ISP, and Language
  • Advanced IP targeting and frequency capping.

5. Pre-Packaged Traffic Bundles

Hit the ground running with pre-tested traffic bundles for verticals like Casino, Betting, and Finance. These bundles come with optimized GEO targeting and bid recommendations, with some claiming conversion increases of over 200%.

6. Powerful Campaign Rules

Set automated rules to protect your budget:

  • Pause campaigns or creatives with low CR or high CPA.
  • Blacklist underperforming OS, devices, or browsers.
  • Rules work 24/7, making campaign management effortless.

How to Get Started with FatAds

  1. Sign Up: Register on the FatAds website.
  2. Deposit Funds: Choose your payment method. Remember, your initial deposit amount sets your service tier.
  3. Analyze Traffic Insights: Use the dashboard's Insights tab to research win rates, average CPC/CPM, and traffic volume in your target GEOs before launching.
  4. Set Up Tracking: FatAds integrates seamlessly with all major trackers (Binom, Keitaro, Bemob, etc.) and offers robust postback URLs for conversion and FTD tracking.
  5. Launch Your Campaign: Create a campaign, upload your creatives (for Push), set your targeting, bids, and budget. Campaigns are typically approved within 10-15 minutes.

The Verdict: Who is FatAds For?

FatAds is a powerful contender for experienced media buyers, especially those in the iGaming, Finance, and Dating verticals. Its strengths are undeniable:

  • Pros: High-quality traffic, innovative AI optimization, exceptional FTD tracking for iGaming, professional-tier support, and granular control.
  • Cons: The $300 minimum deposit is a barrier for beginners. The platform is also new (2025), so it lacks the long-term track record of established networks.

If you're a serious advertiser tired of low-quality traffic and you have the budget to meet the entry requirement, FatAds offers a premium, feature-rich environment that is absolutely worth testing.
Ready to try FatAds?
Get started and leverage their AI-powered platform to scale your campaigns.

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Posted

FatAds Technologies: AI Optimization, FTD Tracking, and Ready-Made Bundles

In our previous post, we introduced ourselves. Today, we're diving into the key technologies we've implemented for your efficiency.

1. Conversion Booster – Your AI Optimizer
Our unique development. This system analyzes conversions in real-time and automatically:

  • Updates whitelists and blacklists.

  • Turns off non-converting traffic sources.

  • Finds and scales top-performing publishers.
    It saves you time and increases ROI without tedious manual work.

2. Deep Tracking for iGaming
We understand that for betting and casino, a lead is not enough—the first deposit is crucial. That's why we offer the unique ability to track First-Time Deposits (FTD), giving you unprecedented depth of analysis.

3. Pre-Packaged Traffic Bundles
Want to launch quickly and on quality traffic right away? We offer ready-made, pre-tested bundles for Casino, Betting, and Finance verticals with proven ROI.

Our goal is to provide you not just with traffic, but with an intelligent tool for growth.

Posted

 

CPA Limit in FatAds: Set Your Target and Let Our AI Do the Work

At FatAds, we empower advertisers with powerful automation tools. One of the most requested and effective features is our CPA Limit optimization model. This isn't just a simple target setting; it's a sophisticated AI-driven mechanism designed to maximize your return on investment with minimal effort.

What is the CPA Limit Model?

The CPA (Cost Per Action) Limit model is an advanced campaign optimization strategy. Instead of you manually managing CPC/CPM bids for thousands of traffic sources, you simply tell our system your target cost for a conversion (e.g., a lead, a sale, or an FTD).

Our AI then takes over, intelligently adjusting your bids in real-time across our entire traffic inventory to strive for that target CPA. It automatically seeks out the most efficient traffic and avoids sources that would exceed your limit, effectively working as a powerful, automated extension of your campaign management.

How Does It Work?

The process is seamless but powerful:

  1. Set Your Target: During campaign setup, you define your desired CPA goal. This is the maximum amount you are willing to pay for a conversion.
  2. Provide Initial Data (Key Prerequisite): The CPA Limit option is activated only after your campaign generates its first conversion. This initial data is crucial—it gives our AI a signal to analyze and understand what a "valuable" user looks like for your specific offer.
  3. AI Takes the Wheel: Once activated, our algorithm springs into action. It continuously analyzes incoming conversion data, comparing traffic source performance against your target.
  4. Automatic Bid Management: The AI dynamically shifts your budget:
    • Increases bids for publishers, GEOs, devices, and other segments that are driving conversions at or below your target CPA.
    • Decreases or completely cuts off bids for traffic sources that are not meeting your profitability goal.
  5. Continuous Optimization: This is not a one-time adjustment. The system learns and re-optimizes 24/7, constantly refining its strategy to improve your results over time.

Why Use the CPA Limit Model?

  • Focus on Profitability, Not Just Clicks: You shift your focus from micro-managing costs to defining your desired business outcome. The system works to deliver conversions within your budget.
  • Massive Time Savings: It eliminates countless hours of manual analysis, A/B testing, and bid adjustments. This allows you to scale multiple campaigns or focus on strategy and creatives.
  • Leverage Our AI's Power: Our system processes vast amounts of data across the entire network, identifying patterns and opportunities that are impossible to spot manually.
  • Perfect for Scaling: Once you find a winning offer, the CPA Limit model is the ideal tool to scale it efficiently while protecting your profit margins.

The CPA Limit feature is a testament to our "by professionals, for professionals" philosophy. We built the automated tools we wish we had—tools that handle the complexity of media buying so you can focus on growth.

Ready to scale on autopilot?
Register on FatAds, hit your first conversion, and let our AI drive profitability for you.

Posted

Campaign Optimization Tools in FatAds
FatAds provides a comprehensive suite of campaign optimization tools designed to maximize ROI and streamline media buying for advertisers. Below is a detailed overview of these tools, based on the platform’s features:

1. Conversion Booster (AI-Powered Optimization)

FatAds’ flagship feature, the Conversion Booster, uses artificial intelligence to automate campaign optimization in real-time. Key functionalities include:

  • Real-Time Analysis: Monitors traffic sources and conversion patterns to identify top-performing placements.
  • Dynamic Whitelisting/Blacklisting: Automatically blocks underperforming sources and prioritizes high-converting traffic.
  • Budget Reallocation: Shifts spending toward sources delivering conversions at or below your target CPA.
  • Continuous Learning: Improves optimization accuracy over time by analyzing historical and live campaign data.

This tool is ideal for advertisers seeking hands-off optimization while maintaining performance stability.

 


 

2. Manual Optimization Tools

For advertisers who prefer granular control, FatAds offers several manual optimization options:

Bid Adjustments

  • Adjust bids for specific targeting parameters (e.g., GEO, device, OS, browser, carrier).
  • Example: Increase bids for Android users if they show higher conversion rates.

Whitelists/Blacklists

  • Whitelists: Focus budgets exclusively on top-performing publishers or traffic sources.
  • Blacklists: Block underperforming or irrelevant sources to minimize wasted spend.

CPA Limit

  • Set a target Cost Per Acquisition (CPA), and FatAds will optimize bids to achieve this goal.
  • Requires at least one conversion to activate.

 


 

3. Targeting Options

FatAds enables precise audience segmentation through advanced targeting:

  • GEO Targeting: Country, region, and city-level targeting.
  • Device & OS: Target smartphones, desktops, tablets, iOS, Android, etc.
  • Connection Type: WiFi, cellular, or ethernet users.
  • Carrier & ISP: Target specific mobile carriers or internet service providers.
  • Browser Language: Reach users based on their browser language settings.
  • Time Scheduling: Run campaigns during specific hours or days for optimal engagement.

 


 

4. Campaign Rules (Automation)

Create custom rules to automate campaign management:

  • Pause Underperforming Campaigns: Automatically halt campaigns exceeding CPA thresholds.
  • Block Low-Value Traffic: Blacklist devices, OS, or browsers with poor performance.
  • Budget Controls: Set rules to cap daily spend or pause campaigns at specific budget limits.
  • 24/7 Monitoring: Rules work continuously, even outside business hours.

 


 

5. Traffic Insights & Analytics

FatAds’ Insights dashboard provides critical data for informed decision-making:

  • Win Rates: See auction win rates for specific GEOs and devices.
  • Traffic Volume: Identify high-volume regions with low competition.
  • CPC/CPM Trends: Analyze average and top bids for push and pop ads.
  • Performance Metrics: Filter data by campaigns, creatives, publishers, and more.

 


 

6. Pre-Packaged Traffic Bundles

For advertisers seeking proven solutions, FatAds offers pre-optimized traffic bundles:

  • Vertical-Specific Bundles: Pre-tested packages for Gambling, Dating, Finance, and more.
  • GEO-Targeted: Bundles optimized for specific regions (e.g., Asia, LATAM).
  • Performance Claims: Some bundles report conversion increases of 200%+.

 


 

7. Tracking Integration

FatAds supports seamless integration with major tracking platforms:

  • Supported Trackers: Binom, BeMob, Keitaro, Kochava, CPV Lab Pro, FunnelFlux.
  • Postback URLs: Track conversions and first-time deposits (FTDs), especially valuable for iGaming advertisers.
  • Macros: Custom parameters for granular tracking of clicks, costs, and sources.

 


 

8. Tiered Support & Optimization Assistance

Higher-tier advertisers (e.g., Juicy Combo, Big Fat Deal, or King Size plans) receive:

  • Personal Account Managers: Dedicated experts for strategy and optimization.
  • Whitelist Recommendations: Curated lists of top-performing traffic sources.
  • Creative Packages: Free high-converting ad creatives for supported verticals.


Conclusion
FatAds’ optimization tools cater to both automation-focused advertisers and those preferring hands-on control. The Conversion Booster stands out for its AI-driven efficiency, while manual tools like bid adjustments and whitelists offer flexibility. For verticals like iGaming, Dating, and Finance, FatAds provides a competitive edge through tailored traffic bundles and advanced tracking. Advertisers willing to meet the minimum deposit will find these tools valuable for scaling campaigns efficiently.

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