What’s your method for A/B testing ad creatives?

[Rishabh Singh]

I want to know what method you use for A/B testing ad creatives, including how you create and select variations, determine testing parameters, and measure performance. I’m interested in understanding how you analyze the results to identify the most effective creative, as well as how you apply those insights to improve future campaigns and ensure better engagement, click-through rates, and overall PPC performance.