15 Examples of Innovative Ecommerce Referral Programs

[MrD]

To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or loved one is among the most convincing tools at our disposal, which is why referral marketing programs have become such a crucial differentiator in today’s intensely competitive marketplace.

Whether you’re a seasoned eCommerce referral pro or you are just getting started with referral marketing programs, the following 15 companies have all taken a unique approach to growing an eCommerce referral campaign. Let’s take a look at each, in turn, to see what makes these campaigns so effective.

• Advance Auto Parts – Get 50%, new users
• Amerisleep – Refer friends and famility
• Athleta – Real life Experiences
• Backcountry – Total personalization
• Duolingo – Premium Service Reward
• Hanna Andersson – Take action now
• Julep – Add multiple channels
• Robinhood – Gamified Rewards
• Rover – Referral programs for physical products
• Seamless – Create urgency
• Talbots – Promote mutual benefits
• Timberland – No limit of referrals
• Ulta Beauty – Target your most loyal customers
• Vera Bradley – Take all the attention
• Vistaprint – Go for maximum reach